If you're counting transactions, the parameter is qty=1. How this parameter is used depends on the counting method you're using for the sales activity. (If the activity group name has fewer than five characters, extra letters are appended before the alphanumeric characters so that there are still eight characters.) The default activity tag string is based on the first five letters of the activity name, plus a string of three random alphanumeric characters, underscores, and dashes. You can set your own value for the activity tag string or use the default value. The activity tag string, which identifies the Floodlight activity. The default group tag string is based on the first five letters of the activity group name, plus a string of three random alphanumeric characters, underscores, and dashes. (The activity group is used for reporting purposes.) You can set your own value for the group tag string or use the default value. The group tag string, which identifies the activity group with which the Floodlight activity is associated in Campaign Manager. The value of the src= key is the advertiser ID. Identifies the advertiser that is the source of the Floodlight activity. It includes everything that comes after ad./activity.
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